Well Educated
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SEGMENTATION CATEGORIES
18
BUILT IN PROFILING QUESTIONS
280
Personas created for your reach
Choose from our carefully crafted persona list, or create your own using your own screeners
Request a Meeting. Learn MoreMeet our personas
- I graduated from university and above / I continue my education
- I read 5-6 books a year
- I read the newspaper and follow the agenda
TV Gourmet
- I follow at least 2-3 local TV series
- I watch TV for 2 hours or more a day
Soap Opera Lover
- I watch domestic and foreign TV series
Netflixers
- I watch domestic and foreign series
- I have an Online Tv Platform membership
Bimmer
- I shop from hard discount stores (Şok, Bim, A101)
Partier
- I eat out 2-3 times a week
- I go to the night club
- I go to the bar-bistro
Traveler
- I use the holidays for holidays
- I stay at hotels
- I am interested in “Summer vacation”, “Winter vacation”, “Cultural trips” or “Nature trips”
Conservative
- I definitely have a religious wedding
- I sacrifice every Eid al-Adha, I fast every day in Ramadan
The Healthy
- I pay close attention to my health (4 out of 5 and above)
- I have at least 1 check up in a few years
- I do not smoke
Healthy Eater
- I drink 2-3 liters of water a day
- I consume organic food
- When purchasing a food product, I make sure that it is healthy.
The Fit
- Min. Per week. I do sports 1
- I am a gym member
- I have sports apps installed on my mobile phone
The Supple”man”t
- I exercise regularly
- I use protein powders, sports drinks or nutritional supplements
Groomed
- I spend 50 TL or more per month on care products
- I brush my teeth at least once a day
- I use deodorant every day
Banker
- I work with multiple banks
- I have at least 2 credit cards
- I have used at least 1 loan until today
Gamer
- I play games on my desktop and PC I play games that I need to install or buy on the computer
- I play games for over 6 hours a week
Social Beaver
- I actively use at least 3 social media platforms
- I spend at least 30 minutes in a day on social media
- I use the internet more for social media
Pet Friendly
- I keep pets in my house
- Stray animals on my street
Workaholic
- I work full time
- I work over 40 hours a week
- I work at least 1 day on the weekend
Culture Friendly
- I read books
- I read a daily newspaper
- I go to concerts and theater
Techsavy
- I define myself as “Techsavy” and “I like and follow technology trends”
- My house has at least 3 technological devices other than LCD TVs.
- I renew my mobile phone every 2 years at the latest
E-shopper
- I have been shopping online for at least 1 year
- I shop online every 2-3 months and more often
- I shop from at least 3 of the 9 determined categories
Shopoholic
- I shop online once a month or more
- I go to the mall and do shopping
- The decision of home expenses in at least 3 categories is my own.
Homo Singlus
- I am 30+ years old
- I am single men
- I live apart from my family
Bitinvestor
- I know cryptocurrencies
- I have invested in crypto money before / I am thinking of doing it
Working Moms
- I have a kid
- I work at a full time job
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