Markets are constantly evolving and changing with the direction of new trends, innovation and rapidly developing news.
For brands in such a market, keeping the pulse of the consumer is becoming an increasingly difficult process.
However, consumer feedback and comments for brands are one of the most important components that guide and nourish brands.
Conventional research methods are inadequate to provide fast results for brands in the rapidly moving markets and to offer appropriate costs.
For this reason, we at Polenio developed an online community system, where it is possible to receive real consumers’ evaluations on questions and issues, keeping the pulse of the consumer regularly.