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in Community Management

Create your Idea Base, manage your communities and collect constant feedback

Markets are constantly evolving and changing with the direction of new trends, innovation and rapidly developing news.

For brands in such a market, keeping the pulse of the consumer is becoming an increasingly difficult process.

However, consumer feedback and comments for brands are one of the most important components that guide and nourish brands.

Conventional research methods are inadequate to provide fast results for brands in the rapidly moving markets and to offer appropriate costs.

For this reason, we at Polenio developed an online community system, where it is possible to receive real consumers’ evaluations on questions and issues, keeping the pulse of the consumer regularly.

To better understand your customers, to communicate with them regularly and to receive feedback while doing, create your own

Idea Base

Our objectives on building online communities

The main purpose of an Online Community is to provide fast and regular consumer feedback on the topics listed below, as a complement to traditional research methods.

Using Polenio CM software we create a community where you can access qualitative consumer insights for brands, and produce and test ideas & concepts

Learn how we do
Brand improvement
  • Listening for consumer language and emotions
Marketing Improvement
  • To have an idea about consumer perspective and jargon used
  • To produce ideas for communication
  • To test advertising texts
  • To learn the message transmissions of creative advertising materials of brands
Product Improvement
  • To be able to identify the unmet needs of the consumer, to gather insight
  • To develop concepts
  • Gather qualitative information about use routines
  • To regularly monitor the performance of new and existing products
  • Collecting information about product’s general purposes
  • To understand purchasing trends for new launches

Creating the Idea Base panel structure

1

Invite

Your 2000+ people sample is invited to your panel from various channels including Polenio Audience
2

Permitted Database

Participants enter your permitted database through a GDPR aggrement
3

Segmentation

Participants are segmented according to the features you want, as they attend various surveys

Create an Idea Base

For idea testing and creation

  • Concept and Campaign Testing
  • Idea Base with generated open ended questions
  • In the moment insights with extended photos

Build your own Segmentation

Participants can be segmented according to various sets of criteria;

  • SES
  • Age
  • Gender
  • Location
  • Polenio’s 150+ builtin screeners
  • Your settings

Setup your rewards system

Setup rewards system;

  • Gift Points
  • Cash
  • Your rewards system

Build Interactions

While you are collecting insights, you are also building a new way to interact with customers

  • Incentive to purchase
  • Social media sharing
  • Call to action

Analysis and Insight generation

You can follow the results instantly with graphical and interactive diagrams.

  • Filtering features
  • Visual inspection and labeling
  • Persona creation
  • Photo and video tagging

Results

7

Faster than traditional research. 300-person survey completion and analysis start time ~ 30 minutes

300

Collective interaction with 100s of customers always reaching statistically viable strength

30

Creation of 1000s of data points. Big data accumulation in a permitted database

100

Unlimited insight creation. Segmentation and analysis according to your needs

+

Want to learn more? Request a meeting with our top research consultants

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